Whitelust ® Timeless to Feet
Logo, Visual Identity, Packaging
Renewal of the brand identity of Whitelust, an Indonesian company engaged in the fashion, manufacturing, and sales of sandals. The new logo has become more confident, more mature, got an update with a more aesthetic.
The hand-drawn illustration of Cendrawasih on the back of the box packaging is a symbol that represents the company's vision as a brand that upholds aesthetics and local culture – Cenderawasih, also known as the Bird of Paradise, is one of the iconic and native birds from Indonesia. Its lush and long feathers symbolize beauty and elegance.
Design — C Destiawan
Photography — Whitelust
